Users will soon have a new feature that permits them to lessen the volume of AI-made content appearing in their feeds. This move comes as the platform announced that it currently hosts in excess of 1 billion content made with AI.
Trial and Implementation
This change is in a pilot phase over the following weeks before a widespread launch. This shift aligns with a surge in content created by AI, spurred by emerging AI video creators.
The Broader AI Trend
It has been noted that approximately 10% of the fastest-growing video streams on a popular video site exclusively feature clips produced artificially. A large amount of this material is considered mass-produced AI material, a label for poor-quality, bulk-generated content that is frequently illogical or surreal.
“We know from our community that many people appreciate content made with AI tools, including AI artwork to educational videos, and we intend to give people the option to increase or decrease of that, depending on their own likes,” commented a platform representative.
Scale of AI Content
TikTok announced that there are currently over a billion videos on its network tagged as artificially created. In total, in excess of 100 mn pieces of content are added to the service each day, making AI content a relatively small percentage of its overall inventory.
How to Adjust Settings
Members will be in a position to decrease or raise the level of artificial media they watch by using the content preference feature in the application and selecting “AI-generated content”. Other topics that can already be modified under the tool include politics, style, cosmetics, and choreography.
AI Disclosure Rules
TikTok’s rules require creators to label convincing AI-made content, and it bans harmful deepfakes of public figures or critical incidents. Any authentic-looking AI video that is not labeled can be removed under its terms of service.
Additionally, the platform will henceforth add an artificially created watermark to content produced via its own AI tools, or flagged by an collaborative effort for spotting content made by AI. This action is designed to stop users from trying to evade the tagging system.
Responsible AI Funding
TikTok is furthermore establishing a $2m educational fund for specialists and organizations to produce informative material about responsible artificial intelligence. This initiative will support charitable organizations focused on training computer science.
Moderation Strategy
The video-sharing app has justified its moderation strategy, following controversy over proposals to cut jobs for numerous review team members in Britain. TikTok is set to cut hundreds of positions in its trust and safety team in the UK capital, with labor groups and online safety experts expressing worry that people are being substituted by AI moderation.
A company official explained that human moderation would remain essential, but artificial intelligence can shield workers by removing the most distressing content prior to it gets reviewed by people. The platform stated a significant reduction in shocking and graphic content seen by content reviewers over the past year due to intervention by its AI tools.
“We think that it’s essential to combine people and machines to ensure user safety,” she said. “We’ll have humans as involved in the system, but we also think it’s extremely critical to reduce exposure to harmful content as swiftly, which is the area in which a extensive automated help is proving valuable operate efficiently.”
